Digital Marketing Executive

Join our team at Silverland Hospitality as Digital Marketing Executive. You will be responsible for:

• Establish and edit content for promotional programs running on Google in sync with the website.
• Design simple banners for Google Adwords & Google Display Networks.
• Initiate advertising campaigns with keywords and image banners within a predetermined budget.
• Optimize ad performance on Google platforms, including Google Ads, GDN, and video.
• Evaluate the effectiveness of ads and propose timely and appropriate adjustments.
• Monitor and assess brand performance for hotels on Google & TripAdvisor.
• Periodically report the effectiveness of ads on Google and the performance of the website(s).
• Create, edit, and manage the promotion and promotion code systems for hotels within the group.
• Post pre-prepared content on the group’s websites and test any operational/functional issues.
• Other tasks assigned by the line manager or CEO.

Details were discussed in the interview.