- Responsible for the operations and performance of Sales functions
- Plan medium and long-term sales strategies and make annual, quarterly and monthly business development plans. Manage the results of the current year's business plan and promptly provide solutions to ensure the achievement of the set plan.
- Review reports.
- Monitor and evaluate the performance of functions.
- Develop action plans, work contents to be performed, and assign tasks for Sales Department and Call Center.
- Identify existing problems and seek for solutions to improve the peformance of functions.
- Human Resources Management:
- Set up, organize, manage and evaluate KPIs for subordinates.
- Develop (short and long term) plan and directly participate in recruitment process for sales function.
- Manage planning monthly and quarterly business plans and develop annual business plan, annual budget plan based on the past data and be consulted, verified and criticized by the Finance funtion.
- Optimize revenue through developing, implementing and managine sales strategies for products and services of Silverland Hospitality.
- Develop attractive product portfolio, room packages, added services to improve guests' experience before, during, and after staying at hotels of Silverland Hospitality,
- Develop strategies to increase revenue from accompanying services from the Hotel (restaurant, banquet, spa, transportation, laundry, meeting room rental, car rental, tour sale, etc.) for guests staying at the Hotel and outside guests.
- Diversify sales channels
- Research proportion, profit margins, price trends, stability of supplies, seasonal factors of each channel to come up with an appropriate revenue structure.
- Research price policy for each channel to establish a flexible pricing mechanism without price conflict between channels and optimize revenue for the system.
- Manage system products, update industry and product trends, plan locations, forms, contents, cultural and historical tourism themes to apply for each Hotel of Silverland Hospitality.
- Research consumer behaviors, customer tastes, products and services being provided at hotels in the domestic and foreign markets.
- Generate ideas for new products and services based on market research results.
- Develop strategies and implement business plans to exploit advertising at hotels of Silverland Hospitality (not advertising about Silverland, but letting partners to rent locations at Silverland Hospitality to promote their products)
- Periodically make sales reports, analyze and evaluate sales performance by channels, ADR targets, room occupancy rate, percentage of customers using services, revenue growth rate for each added service, etc. and provide solutions to ensure business plans and budget plans.
- Control debt situations of Corporate accounts and TA accounts of each hotel.
- Manage the operating budget of Sales function.
- Make reports as regulated by the Company
- Perform other tasks as assigned by the CEO.
- Coordinate in providing information upon the Internal Controller's request
